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Understanding Quality Score & Relevance

Simple, straightforward explanation of how we calculate your ad performance metrics.

Your Quality Score​

Your Quality Score is like a credit score for your ads. It starts at 50% and updates daily based on how users respond to your ads.

What Makes Your Score Go Up 📈​

  • People click your ads - If 10% of people click instead of 5%, your score improves
  • People complete actions - When someone who clicked actually signs up or buys
  • Your landing page loads fast - Under 2 seconds is good
  • Your ad matches what users want - Relevant ads get clicked more

What Makes Your Score Go Down 📉​

  • Low click rates - If people see but don't click your ads
  • High bounce rate - People click but immediately leave your site
  • Slow website - Takes more than 3 seconds to load
  • Complaints - Users report your ad as misleading

Why Quality Score Saves You Money​

Higher score = Lower costs

Here's a real example:

AdvertiserBidQuality ScoreAuction ScoreWho Wins?
You$4.001.0 (Great!)4.0You win and pay less!
Competitor$5.000.8 (Good)4.0Loses despite higher bid

Result: You pay $1 less per click than your competitor, even though they bid higher!

How Relevance Works​

Relevance measures how well your ad matches what the user is talking about. Think of it like a matching game.

Simple Example​

Let's say a user asks their AI assistant:

"I need affordable car insurance for a new driver"

Here's what happens:

Step 1: We Identify Topics​

  • ✅ Car insurance
  • ✅ Budget/affordable
  • ✅ New driver

Step 2: We Check Your Ad​

Does your ad mention:

  • Car insurance? ✓
  • Pricing/affordability? ✓
  • New drivers? ✓

Result: High Relevance Score = Your ad shows up!

Good Match vs Poor Match​

Good Match Example

User says: "Best credit card for travel" Your ad: "Earn 3x points on flights and hotels" Result: ✅ Your ad shows up

Poor Match Example

User says: "Best credit card for travel" Your ad: "Low-interest personal loans" Result: ❌ Your ad doesn't show

How Scoring Works​

Our system combines your bid with quality and relevance factors to determine ad placement. Higher quality and relevance lead to better placement and lower costs.

In our second-price auction, you only pay slightly more than needed to beat the competition, ensuring you never overpay.

Real-World Scoring Examples​

Example 1: High-Quality Advertiser​

Your Campaign: "Spring Insurance Special"
Bid: $4.00
Quality Score: 0.95 (Excellent CTR, fast site)
Relevance: 0.90 (Perfect keyword match)

Auction Score: $4.00 × 0.95 × 0.90 = 3.42
You Pay: Whatever beats the next competitor + $0.01

Example 2: New Advertiser​

Your Campaign: "Insurance Quotes"
Bid: $4.00
Quality Score: 0.50 (New account, no history)
Relevance: 0.90 (Good match)

Auction Score: $4.00 × 0.50 × 0.90 = 1.80
You Pay: Need to improve quality or increase bid

Pro Tips to Improve Your Scores​

Quick Wins for Quality Score​

  1. Write specific ads

    • ❌ "Cheap Insurance"
    • ✅ "Car Insurance for Teens - Save 25%"

  2. Match your landing page

    • If your ad says "instant quote" → Deliver instant quote
    • If your ad says "free trial" → Don't ask for credit card

  3. Speed up your website

    • Use tools like Google PageSpeed Insights
    • Compress images
    • Use a CDN

  4. Test different messages

    • Create 3-5 ad variations
    • See which gets more clicks
    • Keep the winners, drop the losers

Quick Wins for Relevance​

  1. Use specific keywords

    • Instead of "insurance" use "car insurance for new drivers"
    • Instead of "software" use "project management for startups"

  2. Target the right intent

    • Research phase: "Learn about..." "What is..."
    • Comparison phase: "X vs Y" "Best option..."
    • Purchase phase: "Buy now" "Get quote"

  3. Write natural ad copy

    • Match how real people talk
    • Address their actual problem
    • Offer a clear solution

Your Daily Dashboard​

We show you everything transparently:

Quality Score: 0.75 ↑ (Yesterday: 0.72)
├── CTR: 8.5% (Good)
├── Landing Page: Fast (1.2s)
├── Bounce Rate: 35% (Good)
└── User Feedback: Positive

Average Relevance: 0.82
├── High-match impressions: 75%
├── Medium-match impressions: 20%
└── Low-match impressions: 5%

This Week's Performance:
├── Impressions: 12,450
├── Clicks: 1,057 (8.5% CTR)
├── Avg CPC: $3.25 (down from $3.50)
└── Quality Bonus Saved: $264

Frequently Asked Questions​

How often does my Quality Score update?

Daily at midnight UTC. You'll see changes reflected in your dashboard the next morning.

What's a good Quality Score?
  • 0.8-1.0 = Excellent (top 20% of advertisers)
  • 0.6-0.8 = Good (average)
  • 0.4-0.6 = Needs improvement
  • Below 0.4 = Urgent attention needed
Can I see my competitors' scores?

No, but you can see category averages in your dashboard to understand where you stand.

How fast will I see improvements?
  • CTR improvements: Within 24 hours
  • Landing page improvements: Within 2-3 days
  • Overall quality score: 3-7 days of consistent improvement
What if my score drops suddenly?

Check your dashboard alerts. Common causes:

  • Landing page went down
  • Ad copy changed
  • New competitor with better relevance
  • Seasonal changes in user behavior

The Bottom Line​

Good ads that users actually want to click cost less and perform better.

We reward quality because everyone wins:

  • ✅ You get more customers for less money
  • ✅ Developers earn more from higher CTRs
  • ✅ Users see ads that actually help them

Need Help Improving?​

Our team can help optimize your campaigns:

  • 📊 Dashboard: See your scores in real-time
  • 💡 Recommendations: Get specific improvement tips
  • 📧 Support: advertisers@attentionmarket.ai
  • 💬 Live Chat: Mon-Fri 9am-5pm PST

Remember: Start with a lower bid and great quality rather than a high bid and poor quality. You'll save money and get better results!