Trust & Safety

AttentionMarket is built on a foundation of user privacy, developer trust, and advertiser confidence. Here's how we keep the marketplace safe and fair for everyone.

Privacy First

No User Tracking

We've built a privacy-first advertising system that never tracks users:

What We DON'T Collect	What We DO Use
❌ Personal information	✅ Conversation context
❌ Cookies or device IDs	✅ Semantic matching
❌ Browsing history	✅ Current intent
❌ User profiles	✅ Real-time relevance
❌ Cross-site tracking	✅ Single-session context

Data Handling

graph LR
    A[User Message] --> B[AI Application]
    B --> C[AttentionMarket API]
    C --> D[Context Analysis]
    D --> E[Ad Matching]
    E --> F[Return Ad]

    style A fill:#e1f5fe
    style D fill:#fff3e0
    style E fill:#f3e5f5

What happens to user data:

1. Received: Context from current conversation
2. Processed: Extract intent and match ads (in-memory)
3. Discarded: No storage of user messages
4. Never shared: Advertisers never see raw user data

GDPR & CCPA Compliant

✅ No personal data processing - We don't collect PII ✅ No consent required - Context-only, no tracking ✅ Right to deletion - Nothing to delete (we don't store) ✅ Data portability - No user data to port

Developer Protection

Fraud Prevention

We protect legitimate developers from bad actors:

Click Fraud Protection

• Server-side validation - All clicks verified
• Pattern detection - Abnormal behavior flagged
• Rate limiting - Prevent click flooding
• Device fingerprinting - Without tracking users
• Manual review - Human oversight for anomalies

Security Through Obscurity

Specific fraud detection methods are kept confidential to prevent circumvention. Our systems continuously evolve based on threat patterns.

Payment Protection

• No chargebacks - Advertisers prepay
• Guaranteed earnings - Valid clicks always paid
• Weekly payments - Fast, reliable payouts
• Fraud insurance - We cover false positives

Account Security

Protecting your developer account:

// Best practices for API key security
const client = new AttentionMarketClient({
  apiKey: process.env.AM_API_KEY,  // Never hardcode
  agentId: process.env.AM_AGENT_ID
});

// Automatic security features:
// ✓ Rate limiting per API key
// ✓ IP allowlisting available
// ✓ Webhook signature verification
// ✓ TLS 1.3 encryption required

Advertiser Safety

Brand Safety Controls

Advertisers can control where their ads appear:

Category Blocking

// Advertisers can block sensitive categories
blockedCategories: [
  601,  // Adult content
  602,  // Gambling
  603,  // Alcohol
  604,  // Political
]

Content Filtering

• Keyword blocking - Negative keyword lists
• Sentiment analysis - Avoid negative contexts
• Topic filtering - Control conversation themes
• Quality thresholds - Minimum app quality scores

Ad Quality Standards

All advertisements must meet our standards:

✅ Truthful - No false claims or misleading content ✅ Appropriate - Family-friendly unless categorized ✅ Legal - Comply with all applicable laws ✅ Transparent - Clear sponsor identification

Prohibited Content:

• Illegal products or services
• Hate speech or discrimination
• Malware or phishing
• Pyramid schemes or MLM
• Unsubstantiated health claims
• Copyright infringement

User Protection

Clear Disclosure

All ads must be clearly labeled:

// Required disclosure format
{
  disclosure: {
    label: "Sponsored",  // Required
    sponsor_name: "Acme Corp",  // Required
    explanation: "This is a paid advertisement"  // Optional
  }
}

FTC Compliance:

• ✅ "Sponsored" label required
• ✅ Clear visual distinction
• ✅ No deceptive formatting
• ✅ Honest recommendations

Safe Click Experience

When users click ads:

1. Transparent redirect - See where they're going
2. Safe browsing check - Block malicious sites
3. No automatic downloads - User consent required
4. Mobile-friendly - Optimized landing pages
5. Fast loading - Performance standards enforced

Compliance & Certifications

Industry Standards

AttentionMarket follows industry best practices:

• IAB Standards - Following Interactive Advertising Bureau guidelines
• TAG Certified - Trustworthy Accountability Group member (pending)
• Privacy Shield - EU-US data transfer compliance
• ISO 27001 - Information security management (in progress)

Legal Compliance

Regulation	Our Approach	Status
GDPR	No personal data processing	✅ Compliant
CCPA	No sale of personal information	✅ Compliant
COPPA	No collection from minors	✅ Compliant
CAN-SPAM	Email marketing rules	✅ Compliant
FTC Guidelines	Clear ad disclosure	✅ Compliant

Content Moderation

Automated Screening

All ads are automatically screened for:

• ❌ Prohibited content
• ❌ Offensive language
• ❌ Misleading claims
• ❌ Policy violations

Human Review

High-value campaigns receive manual review:

• 👀 New advertiser verification
• 👀 Large budget campaigns
• 👀 Sensitive categories
• 👀 User reported ads

Community Reporting

Help us maintain quality:

// Report problematic ads
await client.reportAd({
  tracking_token: ad.tracking_token,
  reason: 'misleading_content',
  details: 'Claims seem too good to be true'
});

Security Architecture

Infrastructure Security

• Encryption: TLS 1.3 for all connections
• Authentication: API key + agent ID verification
• Authorization: Role-based access control
• Monitoring: 24/7 security monitoring
• Backup: Hourly backups, geo-redundant

API Security

// All API requests are protected
POST /functions/v1/decide
Headers:
  X-AM-API-Key: am_live_xxx  // Authenticated
  Content-Type: application/json
  User-Agent: @the_ro_show/agent-ads-sdk/0.15.1

// Response includes security headers
X-Frame-Options: DENY
X-Content-Type-Options: nosniff
X-XSS-Protection: 1; mode=block
Strict-Transport-Security: max-age=31536000

Incident Response

Security Incidents

In case of security issues:

1. Detection - Automated monitoring alerts
2. Assessment - Security team evaluates
3. Containment - Isolate affected systems
4. Resolution - Fix and patch
5. Notification - Inform affected parties
6. Review - Post-mortem analysis

Response Time SLA:

• Critical: < 1 hour
• High: < 4 hours
• Medium: < 24 hours
• Low: < 72 hours

Reporting Security Issues

Found a vulnerability? Please report it:

📧 Email: security@attentionmarket.ai 🔐 PGP Key: Download public key 🎁 Bug Bounty: Up to $10,000 for critical vulnerabilities

Transparency Reports

We publish quarterly transparency reports including:

• Number of ads served
• Fraud prevention actions
• Policy violations removed
• Government data requests (none to date)
• Security incidents (if any)

Developer Guidelines

Best Practices for Safety

✅ DO:

• Use environment variables for API keys
• Implement proper error handling
• Keep SDK updated
• Report suspicious activity
• Follow FTC disclosure rules

❌ DON'T:

• Share API keys publicly
• Modify click tracking URLs
• Generate fake clicks
• Misrepresent ads as organic content
• Target inappropriate contexts

Frequently Asked Questions

How do you prevent click fraud?

We use multiple layers of protection including server-side validation, pattern detection, rate limiting, and manual review. Specific methods are kept confidential for security.

Can advertisers see user data?

No. Advertisers never see raw user messages or any personal information. They only receive aggregated performance metrics.

What happens if I accidentally leak my API key?

Immediately regenerate your key in the developer dashboard. Old keys can be revoked instantly. We also monitor for leaked keys on public repositories.

How do you handle DMCA takedowns?

We respond to valid DMCA notices within 24 hours. Advertisers are responsible for their ad content and must have rights to all materials used.

Is AttentionMarket suitable for children's apps?

Yes, with restrictions. Children's apps must enable strict filtering and only receive age-appropriate ads. COPPA compliance is required.

Contact Security Team

For security concerns or questions:

• 🔐 Security Issues: security@attentionmarket.ai
• 🛡️ Privacy Questions: privacy@attentionmarket.ai
• ⚖️ Legal Inquiries: legal@attentionmarket.ai
• 🚨 Abuse Reports: abuse@attentionmarket.ai

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Last Updated: February 2026 | View Privacy Policy | View Terms of Service